We’ve talked a lot on this blog about using social media to promote your product or business, but it’s no surprise that that information is useless unless you have an actual product to promote. You want to be able to dedicate as much time to development and creation within your business as you can, but at the same time, you can’t just let it sit around without anyone talking about it! You want to get the word out, but you don’t want your core aspects of your business to suffer. So here’s a few tips to help you manage your social media efficiently, giving you more time focus on what makes your business so great in the first place!
1) Schedule your posts ahead of time
With tools like Buffer, Hootsuite, and TweetDeck, you can preset when you would like to send out posts to Twitter, Facebook or LinkedIn. At the beginning of the day, decide what you would like to say when and the app will do the work for you. You don’t have to worry about deciding what to tweet all day!
2) Use social media management tools to view all your profiles at once
It can be a bit time consuming to visit so many different social networks, but when you’re using tools like Hootsuite and Tweetdeck, you can not only schedule your posts ahead of time, but manage all your profiles from one place. It cuts down on loading time, and you can view and respond to all of your messages from one application.
3) Keep a stockpile of idea
Feeling uninspired? Spending a lot of time just sitting and thinking? Keep a list of ideas handy so when you go to write your next blog post, instead of sitting around thinking about what to write, you have a bunch of options to choose from. Write ideas down as they come to you so you can cut downA on brainstorming time. Next time your ready to work, open up your list and take your pick!
4) Keep an editorial calendar
The most important benefit of keeping an editorial calendar is that it keeps you on your toes. Putting a publishing date on your calendar makes it seem like it’s set in stone. It prevents you from making excuses not to post because you’ll feel like you have to. Also, by having a solid schedule you will be more organized and better prepared to fit in your other tasks around it. And like keeping an idea stockpile it saves you hours of brainstorming because what you need to do is right in front of you!
What do you do to keep you social media management more efficient? Have any tools or tricks that you have found successful? Share them in the comments!