You use them on Twitter, Google+ and Instagram and now you can add one more site to that list. Hashtags are making their debut on Facebook and the opportunities for you to increase your brand’s reach and marketing tactics just got bigger.
Users have been using hashtags on Facebook for a while, either to add an afterthought to a status or even just to be ironic. But simply adding a hashtag to a word never added any actual value, until now. The feature will make it easier for users to find new information and discussions on any topic or event.
For marketers, the opportunities to promote your brand are limitless. Before, including a hastagged phrase on your marketing materials implied one thing to users. Twitter. Now with the inclusion of Facebook, the symbol has become nearly ubiquitous, allowing brands to utilize it on all of the biggest social networks.
Businesses can begin to use hashtags to promote their brand and connect users with common interests. They can be used to help businesses monitor what users are saying about their brand and who is talking about them. Word on the street is that brands will soon have the option to purchase hashtags similar to Twitter’s promoted tweets, but that feature is not yet available. It is also expected that a trending topics list will be revealed at sometime in the near future.
The biggest difference for hashtags on Facebook lies in the usage of privacy. Twitter users only have the option to make their profiles protected or public. Facebook’s privacy settings are a bit more complex with fewer users leaving their full profiles open to the public. While users still have control over the privacy of their individual posts, it is important to note that this could limit the effectiveness of hashtags on Facebook.
Hashtags create the potential to create new kinds of conversations for both users and marketers. It will be exciting to see how they will impact Facebook conversation and interaction.