Most Facebook apps are developed with a purpose. Whether it be a game, a store, a quiz or whatever else, the app is designed to raise awareness of a brand and ultimately lead to some sort of sale to profit your business. Here are some ideas that can help Facebook app developers turn your ordinary Facebook page into a money maker.
1) Facebook advertising
Facebook ads can serve many different purposes, but ultimately, the goal is to draw people to your brand. You can choose to link them to your Facebook page to help you grow your following, or you can link the, directly to your website to get them acquainted why your brand right away. Every ad impression increases awareness of your brand, and every click brings you one step closer to a potential sale.
2) Build an email list
Now that you’ve grown your Facebook page to a substantial amount of followers, you’ll need a way to reach out to them. Of course, you have access to reach out to fans through the Facebook platform itself, but unfortunately there are some limitations with that. So it’s in your best interest to allow your fans to opt in to an email list so that you can contact them directly with updates on your company and its products. Develop an app with a form to collect user information. Use Mail Chimp or Constant Contact to manage your mailing list.
3) Develop a game
Social games have become a growing trend and as it turns out, are a great way to help you monetize your Facebook page. Many brands will host gaming apps on their page. Once users are hooked in, they are given the option to upgrade their game. Take a look at this Facebook game ConvoSpark developed for client, SlotBee. Users can play the game for free, but in order to advance their game play more quickly, they must purchase additional credits. Games are a great way to keep your fans engaged while also increasing exposure for your brand and potentially, profit.
4) Facebook store
Are you in the online retailing business? Did you know you can sell products right from your Facebook page itself? Check out this Facebook e-commerce store (or f-commerce as it is sometimes called) on Lady Gaga’s Facebook page. A Facebook store allows your fans to make purchases without ever leaving the Facebook platform. It provides an additional channel to showcase your products and exposes your products to more people. We could provide Facebook application development to create a similar page to serve as a store.