An exciting new feature hit Twitter last week. You may have noticed some different and interesting top trends. That is because Twitter just released Tailored Trends, a new way for you to see what’s popular on Twitter. Prior to this update, users could choose what region they wanted to see top trends for. They could choose by country, city, or worldwide. The problem is, the worldwide trends, or even the trends in your own city may not be that much of an interest to you. Maybe you’re on Twitter to learn about social media, but all the current trends are about the NBA finals.
Tailored trends can fix this. Twitter has developed an algorithm to figure out the things that will interest you the most. It’s unclear exactly what the algorithm is, but it likely gathers information about the things you are tweeting about as well as the people you follow. For example, at ConvoSpark, we tweet a lot about mobile app development and Facebook app development. A lot of the people we follow are social media experts or developers. A lot of our tailored trends are related to technology.
Tailored trends seems to be receiving mixed reviews. Some users are excited to no longer have to worry about popular trends like Justin Bieber showing up every day. Others complain that the trends prevent them from seeing what’s really going on in the world. Either way it’s a neat little feature that potentially changes or improves the way you use Twitter. Do you think you’ll use tailored trends, or just stick to good old Worldwide trends?