Yes. Absolutely. Comparing the two social networks is a bit like comparing apples to oranges when it comes to how we interact. While both are founded on the ideas of community and interaction, the differences are in how they are used.
Facebook rules when it comes to creating a central location for your brand outside of your main website. By creating a fan page for your brand, you are creating a place where people can come together and interact with your brand in a multitude of ways. It is easy to start conversations and get your customers talking about the brand to you and and to each other. They will leave feedback, ask questions, and be apart of your brand’s Facebook community. As the administrator, you can post pictures and videos, create and invite people to come to events, create polls, and interact with your fans.
A twitter is defined as a “short burst of information.” And that’s exactly what Twitter does. Expresses a point in a short 140 character blurb. Like Facebook, you can ask questions and let your customers give you feedback, but more so in a one on one manner rather than big community discussions. Twitter makes it easy to make quick announcements and promotions more frequently than Facebook without making your followers feel like they are getting completely spammed (within a reasonable rate, of course). It is also incredibly easy for users to share your tweets and get the word out about you even more!
The ideal situation would be to get on as many social networks that you can handle at one time AND think will be effective. But don’t think they’re all the same. Choose what you think is right for your business first, then worry about expanding.