People get on Twitter for a variety of reasons. To follow celebrities, connect with friends, network, or promote business. Sometimes it’s for several of these reasons. The question for many people when using Twitter, especially those tweeting for professional purposes, is when is it ok to mix and match? Can I infuse bits of my personal life into my Twitter? Is that crossing a line? Will it make me look less professional? Mixing some personal bits into your Twitter stream is perfectly fine, in fact, encouraged when done appropriately and in moderation.
Tweeting about current events, or news, or something fun you did today will actually add some personality to your Twitter. It shows you are not just consumed with your business or your professional life, that it’s not just a robot spewing out self-promotions and lifeless tweets. It’s a person with spark and personality. Even if you are tweeting as a business, people like to see that you’re connected with the rest of the world – that you’re not just living in your company bubble. People don’t just want information, they want personality - someone they can interact with and talk to. That’s what social media is about: people connecting with people. So don’t be afraid to take off the business suit every once in a while. You never know who you’ll meet.